An Industrial Conglomerate Boosts Integrated Marketing Capabilities with Agile Teams
25%
9
2x
Challenge
To power digital campaign build and activation across all digital channels.
A multinational industrial conglomerate headquartered in the US was looking to develop each business team’s integrated marketing campaigns in a nimbler approach that would give them flexibility in resource planning and fulfill activation requirements for multiple local markets.
For one of their business groups, they needed a team that could scale, and achieve the speed required to launch timely campaigns.
CUSTOMER
REGION
TEAM SIZE
Solution
Creating a team with a focus on improving campaign time to activation and generating leads
We created a dedicated on demand team for each division, for campaigns comprising of 9 markets in total. Hire Digital’s vetted Digital Project Managers, Content Strategists and Digital Designers were handpicked to work on Strategy, Content Production, Campaign Build, with complete coordination with Trans-creation, Marketing Automation and Media Planning teams.
Flexibility in campaign resource planning
Each business team has access to talent on demand if quarterly resource planning made available opportunities for new initiatives, where lead time varied from a week to 30 days.
Flexibility in campaign resource planning
Cost savings on
agency spend
Speed to market
Improved inter-team
communication
Digital first team
Speed to market
On demand teams reduced the need for countless campaign reviews. Hire Digital’s in-depth understanding of internal approval workflows and each market’s requirements helped the division to deliver faster and more targeted campaigns.
For example the E-commerce team was set up with the right communications platforms and workflows necessary to provide copywriters and platform designers with information specific to each product SKU, in order to deliver product content optimized for multiple platforms. This allowed inter-team communication to be as efficient as possible.
Division-1 Team
PROJECT MANAGEMENT
CONTENT STRATEGY
DESIGN
- Digital Design Manager
- Senior Digital Designer
- Digital Designer
Division-2 Team
PROJECT MANAGEMENT
CONTENT STRATEGY
DESIGN
- Senior Digital Designer
Cost savings on agency spend
Working with Hire Digital, the company’s divisions benefited from having agency capabilities in-house and streamlined communication with on demand teams working alongside internal team members, without bearing the additional costs of working with an agency.
Because of the setup of a dedicated agency within the team, it also provides material cost savings. These come from additional team output, fewer frictions with inter-team communication and improved agency productivity with better visibility into the brand’s marketing stack and workflows.
E-Commerce Team
PROJECT MANAGEMENT
CONTENT STRATEGY
Copywriters
DESIGN
- Digital Designers